September 27th is World Tourism Day. Tourism is an important industry that contributes to the preservation of historical and cultural heritage, the promotion of natural sites, and the development of regions' tourism potential. The “Berel” State Historical and Cultural Museum-Reserve widely promotes the historical and cultural heritage of the Altai region and serves domestic and international tourists. In this regard, we congratulate tourism professionals, museum staff, tour guides, travelers, and all citizens who contribute to the industry on their professional holiday! We wish you success in your work aimed at the development of the tourism industry!